We use Google Tag Manager and Google Analytics 4. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Both services are only loaded after you have consented to the "Statistics" category in the cookie banner. Before you choose, analytics and advertising storage are set to "denied" via Google Consent Mode.
Google Tag Manager is a tool we use to embed services such as Google Analytics on the website. It does not create user profiles itself and does not set its own cookies, but it processes your IP address when it is loaded.
With Google Analytics we evaluate how the website is used, for example pages viewed, time spent, where the visit came from (referrer), device, browser, screen resolution and approximate location. For this, Google sets the cookies _ga and _ga_<ID> with a lifetime of up to two years, which recognise your browser. Your IP address is transmitted but not stored in Google Analytics 4; it is only used to derive your approximate location. Event data is deleted in Google Analytics after 14 months at the latest. We only receive aggregated reports and do not combine them with other data about you.
We have concluded a data processing agreement with Google. Data may be transferred to Google LLC in the USA. Google is certified under the EU-US Data Privacy Framework; the EU Standard Contractual Clauses apply in addition. Further information can be found in Google's privacy policy (policies.google.com/privacy).
Only if you consent to the "Marketing" category is advertising storage enabled in Google Consent Mode. In that case we also keep campaign parameters from the link you followed (e.g. utm_source, utm_campaign, gclid) in sessionStorage until you close the browser tab, and send them along with an enquiry via the contact form. This shows us how you found us. If you withdraw your consent, we remove this data from your browser.
The legal basis is your consent under Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time with future effect using the "Cookie settings" link in the footer of every page. Withdrawal does not affect the lawfulness of processing carried out before it.